When a Property Buyer or Tenant search Online for real estate informations, he/she come across lot of realty websites, which in another terms referred as “PORTALS”. There are hundreds of Real Estate web PORTALS in India, however when a buyer or lessee search the Online Portals, most people are not sure which one is more reliable with CORRECT informations, most of them call themselves No.1 property portals, in reality except few, most of them don’t have any credibility, they just SCRAPS informations from Online websites or 3rd party sources and Brokers. We have also seen many portals with big claims but when we went for cross check, the property listed were fully sold-out and it was 3 years old listed records on another Portal.

However, not all Property Portals are same; few of them have good reputation with confirmed listings and valuable informations others are just old listings without any credibility and some with funny names like property-wifi.com.

We decided to write a complete article with A or B ratings of these Portals leaving the rest behind which we found not-worth discussing about (Our rating mechanism is not based on Research Analysis Paralysis, it’s based purely on USERS EXPERIENCE & FOUNDERS CREDIBILITY). Most Portals has almost same features and majority of them are catering to Residential Real Estate sector only, few of them are Informations Portal with Brokerage Services. So we suggest use Caution and Common-sense before trusting on those informations completely and doing the complete due-diligence before proceeding further, and don’t focus too much on STAR RATINGS, they are meant for distorting FACTS and most are PAID reviews by PREMIUM MEMBERS!!

For comprehensive understanding Read our Article12 Costly Mistakes to Avoid when Investing in Property

List of reputed & top Property Search Portals - India

  • Company Name –  Magicbricks Realty Services Limited, a division of Times Internet Limited, wholly owned subsidiary of Bennet, Coleman & Co. Ltd. (The Times Group).
  • Head Office – Noida
  • Publicly listed – Closely held Public Limited Company.
  • Majority Shareholder and Controlled by – Bennet, Coleman & Co. (The Times Group).
  • Monthly Average webpage visit – 8.23 million (Source-www.similarweb.com)
  • Key Sectoral Focus – All Sectors, major focus on Residential sector.
  • Investors – NA
  • Our Rating – A-Grade

Brief about the Company – Possibly the 1st ONLINE Real Estate Portal of India by the Times Group and view more HERE. The Times Group is India’s leading Media Publishing Company with interest in many sectors i.e. Publishing, Broadcasting, Radio, Film, Retail, Entertainment, web portals, including real estate. The most popular print publishing is the “The Times of India” newspaper

  • Company Name – M/s Elara Technologies Pte. Ltd. (Controlling co.).
  • Head Office – Gurgaon, Haryana.
  • Publicly listed – No, Privately held.
  • Majority Shareholder and Controlled by – M/s Elara Technologies Pte. Ltd.
  • Monthly Average webpage visit – 2.04 million (Source-www.similarweb.com)
  • Key Sectoral Focus – All Sectors, major focus on Residential Sector.
  • Investors – News, Softbank, Rea Group (Aus-controlled by News Corp.), Accel Partners, RB Investments, Nexus Venture Partners.
  • Our Rating – B-Grade
  • Brief about the Company – Founded in 2007 by Mr.Anupam Mittal of People Group which was merged with proptiger.com in 2015, Basically an Online Classified and Brokerage Company with end to end solution of buying a property.
  • Company Name – M/s Locon Solutions Pvt. Ltd.
  • Head Office – Mumbai, Maharashtra.
  • Publicly listed – No, Privately held.
  • Majority Shareholder and Controlled by – News Corp (Proptiger.com).
  • Monthly Average webpage visit – 6.92 million (Source-www.similarweb.com)
  • Key Sectoral Focus – All Sectors, major focus on Residential Sector.
  • Investors – News Corp, Softbank, Accel Partners, RB Investments, Nexus Venture Partners, Saif Partners.
  • Our Rating – A-Grade
  • Brief about the Company – Founded in 2012 by 12 IIT Bombay Students lead by Rahul Yadav as CEO. The company was acquired in all stock deal by rival Proptiger.com in January 2017.
  • Company Name – M/s MaxHeap Technologies.
  • Head Office – Banglalore, India.
  • Publicly listed – No, Privately held.
  • Majority Shareholder and Controlled by – Tiger Global (Quickr).
  • Monthly Average webpage visit – 1.85 million (Source-www.similarweb.com), however, company claims to be 7 million visitors per month.
  • Key Sectoral Focus – All Sectors, major focus on Residential Sector.
  • Investors – Tiger Global, Accel Partners, Google Capital.
  • Our Rating – A-Grade
  • Brief about the Company – Founded in 2007 by Sumit Jain, Lalit Mnagal and Vikas Malpani. The company was acquired in all stock deal by rival Quickr.com in January 2016.
  • Company Name – Sulekha.com New Media Pvt. Ltd.
  • Head Office – Chennai, Tamilnadu, India.
  • Publicly listed – No, Privately held.
  • Majority Shareholder and Controlled by – NA.
  • Monthly Average webpage visit – 1.8 Million (Source-www.similarweb.com), however, company claims to be 3 million visitors per month.
  • Key Sectoral Focus – All Sectors, major focus on Residential Sector.
  • Investors – GIC-Singapore, Norwest Venture Partners, Mitsui & Company, Indigo Monsoon Group.
  • Our Rating – B-Grade
  • Brief about the Company – Founded in 2006 by Satya Prabhakar the parent company sulekha.com is basically into Classified advertisement and it’s the extended arm of sulekha.com, more or less they are operating this portal as a classified advertisement platform for real estate sector.
  • Company Name – NoBroker Technologies Solutions Pvt Ltd.,
  • Head Office – Banglore, India.
  • Publicly listed – No, Privately held.
  • Majority Shareholder and Controlled by – NA.
  • Monthly Average webpage visit – 1.50 Million (Source-www.similarweb.com).
  • Key Sectoral Focus – All Sectors, major focus on Residential Sector.
  • Investors – Saif Partners, Fulcrum Venture, BeeNext, KTB Ventures, Digital Garage, Anuska Holdings.
  • Our Rating – A-Grade
  • Brief about the Company – The name of the Company is NOBROKER, however, their most services are NOT FREE (Just an eye-wash), the platform is acting as a Broker using Tech. Founded in 2014 by Amit Gupta, Akhil Kumar Agarwal, Saurabh Garg. However, they have extensive list of properties across 20 cities in India and planning to add more cities.
  • Company Name – Quikr India Pvt Ltd.,
  • Head Office – Banglore, India.
  • Publicly listed – No, Privately held.
  • Majority Shareholder and Controlled by – NA.
  • Monthly Average webpage visit – 1.50 Million (Source-www.similarweb.com).
  • Key Sectoral Focus – All Sectors, major focus on Residential Sector.
  • Investors/Funding – Raised $350 million in 7 rounds (Funded by few of the top Global Investors).
  • Our Rating – A-Grade
  • Brief about the Company – The Parent company Quikr.com is one of the largest Online Classifieds Platform and controls another Real Estate portal commonfloor.com. Founded in 2008 by Pranay Chulet & Jiby Thomas.
  • Other brands/portals – Hiree, AtHomeDiva, Dazzlr, Grabhouse, Stepni, RealtyCompass, StayGlad, Irx
  • Company Name – www.zricks.com
  • Head Office – Gurgaon, India.
  • Publicly listed – Privately held.
  • Majority Shareholder and Controlled by – NA.
  • Monthly Average webpage visit – 65.45 K (Source- similarweb.com).
  • Key Sectoral Focus – All Sectors, major focus on Residential & Commercial Sector.
  • Investors/Funding – Self-Funded
  • Our Rating – B-Grade
  • Brief about the Company – The company is founded by 4 Co-founders Dipti Agarwal, Pankaj Agarwal, Prashant Agarwal and Uma Agarwal.
  • Company Name – Comprehensive India Property Portal
  • Head Office – Mumbai, India.
  • Publicly listed – Privately held.
  • Majority Shareholder and Controlled by – NA.
  • Monthly Average webpage visit – NA
  • Key Sectoral Focus – All Sectors, major focus on Residential & Commercial Sector.
  • Investors/Funding – Self-Funded
  • Our Rating – C-Grade
  • Brief about the Company – The company is found by Ankit Kansal in 2012. This company is basically a Brokerage Company with extensive property listing and catering to both Residential and Commercial sectors.

Most of these Online Portals are Funded by among the top Global Venture Capital Funds or large Corporate entity like Times Group.

Use of Property Portals & Other Guidelines

Do Property Portals ADD VALUE in any way?

YES! They do, they provide Big-DATA & FREE informations on Realty market, Developers profile, their past records and lot other informations about the localities which buyer/Investor cannot get-on ground or they need to drive-through physically which is another Time & Money wasters. And most important factor THEY SAVE ON BROKERAGE CHARGES!! It is one of the HARDEST part for a Hard-working professionals to spend on information which in reality WORTH A PEANUT (in buyers & lessee’s opinions). These property Portals solves their Biggest problems and Saves on Cost.

1st thing 1st – Try to get-in-touch with the Property Owner directly, if come across the person directly, than you are lucky, however, chances are 10% from 100, since most listings are placed by Real Estate Brokers and they pays PREMIUM to Portals for listing (that’s the big-chunk of their income in many cases for example www.zillow.com).     

A BIG ISSUE – AUTHENTICITY OF LISTINGS

What they says by Listing Portals?

Lack of authentic information is the biggest problem buyers face. Here, even these portals are not of much help in checking the builder’s credibility.

  • “We consider third-party ratings provided by agencies like CRISIL. We don’t work with builders about whom we don’t have any information. For under-construction projects we provide updates through photographs. But it is not possible for us to do financial assessment or due diligence of the builder or check the property’s legality,” says Jayakumar of 99acres.com.
  • These portals are aggregators of information. “It is a ‘buyer beware’ kind of a thing. It is not possible to verify each and every listing. We work like Google in the sense we provide organic results for property searches, results which are relevant for users,” says Jain of commonfloor.com.
  • “We have an internal mechanism through which we check the past track record of the builder before working with it,” says Agarwala of proptiger.com. (I personally doubt on this theory).

Beware!! Use Your Judgment before Paying a PENNY to Developer or Landlord

Reputation of Developer/Landlord

We would like to clarify that, not all Builders and Developers are corrupt, it is few of the Greedy Developers/Individuals (hardly 3-4% of total builders/landlord’s community) due to which the image and trust-factor of the Industry is @The-Lowest currently, however, there are other serious developers/landlords who Transact everything in a very transparent and fair manner, few of them are; DLF Ltd, TATA Housing, Godrej Properties, Mahendra Lifespaces, Ireo Group, Emaar-India, Raheja Group, Ansal Housing, L&T, Shobha Ltd., Prestige Group, Brigade Group, Hiranandani Group, Oberoi Realty, RMZ Corp, etc.

The user must use his/her best judgment, do thorough due-diligence and research about the owner’s/developers authenticity before committing a SINGLE PENNY. Following are the brief checklist, we advice our readers to go through before Purchasing or Renting a House anywhere in the world.

If You are a Property Buyer;

  1. Authenticity Check – Research, conduct due-diligence checks and establish authenticity of any property, or project, its title, built up area, approved plans, it’s promoters and their past records and other facts without involvement of any middlemen or other sources.
  2. Most listing Portals are an advertising medium and can not vouch for authenticity of content on their site (in reality it’s not possible to authenticate 1.5 million properties listed on the platform). In many cases, a Broker/Consultant uploads content by projecting themselves as an owner, and the portals don’t cross check their advertiser and do not filter or verify the same. They will take remedial measures if someone raises a complaint which in most cases never takes place.
  3. Important Factors to evaluate:
    • Ownership Check – Conduct a thorough due-diligence to check ownership to verify developer’s/owners’ credentials and their past records.
    • Site Visit – A wise man had said correctly SEEING IS BELIEVING, visit the project site/property personally, to ensure that the broker’s or developer’s claim is genuine and ask lot of questions, prepare your questionnaire list in advance and carry a notebook along.
    • Developers/Owners Track Record – Regardless of buying or Renting a house, always check for a builder/owners track record, checking the past record of the property owner or builder will be very helpful and save you lot of money and heartache in the future.
    • Title Documents – Check title documents of the property and be careful with false title documents or any mortgage on the home or any kind of family/title/legal disputes.
    • Don’t Pay a Penny before due-diligence is complete – It is always advisable that you do thorough due diligence on the property, if needed take the help of real estate legal advisor who can cross check the title from respective authorities for a small Fee.
    • If it’s an apartment, What You Own? This knowledge is important before buying an apartment or house that open areas in the building, lobby, park, terrace, pool, gymnasium, parking, and lift/elevator areas – are not a part of your BUYING AREA. 
    • Check RERA registration by the Developer, if not registered, avoid such properties regardless of how Attractive or Better price it is to avoid loss of your hard-earned money in the future.
    • Read Fine-Line – Before signing on dotted line offered by Developers or Landlord, always thoroughly READ the fine-print, there are lot of hidden meaning behind every sentence. Most developers offers an Agreement which they call Standard Agreement for all, however, there’s nothing called STANDARD AGREEMENT, most are tweaked as per their preference from all direction, so read-fine-line before signing, if there’s unfavorable terms, have it changed (however, if you go through deeply, will come-across lot of unfavorable terms).
    • Raise a RED FLAG – If somebody says “I DO ALL BUSINESS TRANSACTION ON WORD OF MOUTH &  I HAVE IMPECCABLE REPUTATION FOR MANY YEARS”!! Raise a Red Flag, most Corrupt and Deceptive people try to convince people to Trust on their Words to avoid giving anything in Writing, however, in legal terms, it has no-meaning and Buying or Leasing a home is a Pure Business Transaction
    • Cross-Check SignaturesNO-INITIALS, ASK FOR FULL SIGNATURES – Whenever a buyer Sign an Agreement or conducts Financial Transaction NEVER FORGET to  cross check signing person’s signature with their ID proof i.e. Driving license, Passport, Aadhar Card, Pan Card or any other document with actual signature of the person and compare whether the Signatures are same or not. (Most Corrupt and Deceptive people avoid to give actual signatures so that in-case the buyer goes to court, the signatures should not be matched).
    • Take Everything on Writing – Nothing should be left to MUTUAL TRUST FACTOR, millions of people had lost their hard-earned money due to this trust factor, take everything in writing especially Financial Transaction. Don’t leave anything for later stage (most have regretted for this mistake).

IF your are a Tenant/Lessee;

  1. Certain Factors to analyze if you are taking property on Lease:
    • Site Visit – If you want to live peaceful life later-on, go for site visit personally with your family (if married) and inspect the property in-and-out and meet the landlord face to face, ask question, what is their preference, their family back-ground, etc.  and share yours too and evaluate COMFORT level since the Lesee and their family is going to spent few years in this place, if you are not comfortable with the Lessor/Landlord’s attitude; JUST WALK-OUT and explore for other options!!. Few landlords are Utter Non-sense, Arrogant and Idiots, it’s better to judge them out from the beginning itself to save yourself from Disgust & Hell in the future.
    • Home Inspection – Check every nook and corner like rooms, kitchen, lighting, paintings, electricity connection, space for A/c fixtures/outdoor units, flooring, common area, Inverter or power-back-up facility, access to the apartment, bathroom, plumbing problems like fixture leaks and seepages, clogged drains and pipelines, etc.
    • Maintenance charges & Parking provision – Ask for minimum maintenance charges if applicable, there’s always a minimum maintenance cost to pay in every society or apartment building by everyone for upkeep of common areas and lift/staircase services. Check for parking provision if it’s free or paid, in Metropolitan cities the society will charge minimum fee for every vehicle.
    • Security Deposit & Registration charges – Don’t ask Real Estate agent for prevailing Security Deposit, they will always Quote higher and landlord have tendency to demand higher security deposit. However, it’s the best practice to offer Minimum Security deposit i.e. 1 month Rent (if possible), first need to understand the purpose of Security deposit (Basically it’s taken as a Guarantee in-case a Tenant leaves without paying due-electricity charges or he/she causes some major damage to property). In-terms of Registration charges, always ask landlord to share the amount 50:50 (it is advisable to register your lease agreement, every time you take a house on lease).
    • Neighborhoods, Safety & Security – Ascertain access to apartment/house, safety rules and security personal available in case of society or an apartment tower. Check the neighborhood properly for markets, medical facilities, schools, shopping & entertainment centres, parks and playground.
    • Writing Cheques – Never write cheques in the name of Consultant or so called landlord before you meet in-person, regardless of how much pressure they put-on-you, this is the Tactic most Consultants plays, even if that property is gone, there’s few dozon’s better options to explore further. Do your research and due-diligence before writing any cheque.

The Internet and online portals, have provided lot of information within the reach of home buyers and Investors @Click of a mouse and it is very convenient to search, shortlist, analyze the property before moving-out for physical inspection which saves Time, Energy and Money.

The Real Estate market is one of the most complex markets across the Globe due to constant change with passing time, thus making it very dynamic Market.

However, with lot of advantages there’s disadvantages also, as a result, the property buyers must use the online property tools carefully, tactfully and by no means, ignore the ground-level research and not depend 100% on information available in the web domain, and never forget the basic and conventional steps for buying a property.

If you found our Post Useful, Practical and Valuable, share it with your Friends and Family so they can also benefit from these tips and they will THANK YOU FOR THIS and subscribe to our newsletter for latest updates, informations and shopping coupons.

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